Willow Goods sells bags. Help my customers find the right one.
Here’s your assistant’s starting point.
Willow Goods assistantDraft
Customer goal
Find the right bag
First super power
Answer questions
Setup preview · Early access through the waitlist
Context
Provide information
Answer product questions, explain policies, and find information in your connected systems.
Actions
Take action
Help customers book, buy, or update their details through the tools you connect.
Rules
Follow your rules
Set what your assistant can access and when customers need to review and confirm.
Start with one customer task. Build the assistant around it.
The knowledge and connections you need depend on what you want customers to accomplish.
A shared understandingThe context behind every answerYour websiteBusiness contextCustomer guideAnswers & policiesProduct informationDetails that matterReady for a useful conversation
01 / 03 · Knowledge
Give it your business knowledge.
Sources · Instructions
Access is opening through the waitlist. Start with the customer journey you have in mind.
Build once, deploy anywhere.
Bring the same product context and rules to each surface. Start with your website, then extend the experience where customers need it.
01 / 05 · Website
Turn a question into a next step.
Let your customers learn about your business, book a service, or buy a product through your AI assistant.
willow-goods.example
willow goodsMade for your everyday.
Willow’s assistantFind your fit. Make it yours.
I'd like the Everyday Backpack in olive.Here’s your pick. Check the colour and details, then continue to checkout when you’re ready.
Everyday Backpack$89
20L · Fits a 16-inch laptop
Colour · Olive
Powered by Noodle Seed
Customers find a product and take the next step to buy.
Illustrative customer experience · Fictional business
02 / 05 · In your product
Stay with them after they get started.
Let customers get started, make changes, and keep using your product through conversation.
Product assistantAnswers, information, and requests
Please change my email to [email protected].Your assistantHere’s the proposed update. Check your details before confirming.Review before savingYour contact detailsFull nameAlex MorganCurrent email[email protected]New email · Proposed[email protected]Confirm update
Illustrative contact update · Nothing is saved
03 / 05 · ChatGPT
Meet customers in ChatGPT.
Bring your product into the conversation where customers explore their options.
ChatGPT
Help me find a backpack for work and weekends from Willow Goods.
Willow Goods’ Everyday Backpack fits a laptop and your daily essentials. Here’s the olive version to take a closer look.
Willow Goods
Everyday Backpack$89
20L · Fits a 16-inch laptop
Colour · Olive
Ask anything
Illustrative ChatGPT experience · Fictional business
04 / 05 · Claude
Bring your business into Claude.
Let customers explore your product and its next steps in Claude.
Claude
Help me find a backpack for work and weekends from Willow Goods.
Willow Goods’ Everyday Backpack fits a laptop and your daily essentials. Here’s the olive version to take a closer look.
Willow Goods
Everyday Backpack$89
20L · Fits a 16-inch laptop
Colour · Olive
Reply to Claude…
Illustrative Claude experience · Fictional business
05 / 05 · WhatsAppComing soon
Bring your shop into the chat.
Help customers discover products and find their next purchase in a familiar WhatsApp conversation.
W
Willow GoodsBusiness account
Today
I’m looking for everyday essentials under $100. Any ideas?10:42 ✓✓
Here are two picks for your everyday. Take a closer look.10:42
Everyday Backpack$89
View product
Everyday Hoodie$68
View product
Message
WhatsApp · Coming soon Illustrative product conversation · Fictional business and sample prices
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Agentic e-commerce in ChatGPT, helping shoppers explore Guyal’s jewellery collection.
The assistant is for your customers. Your business supplies the knowledge, connects the relevant tools, and sets how the assistant should help.
Start with the task you want to support. Answering a policy question needs the right business information; preparing a customer action also needs access to the relevant system. Connection requirements depend on the journey.
Review and confirmation are part of the experience. Customers should be able to check the details before confirming a consequential action.
Join the waitlist to hear when access is available. Signing up does not create an account or grant immediate access.
Make your product conversational.
Choose the first customer task you want to make easier.